This year’s Scottish Food & Drink Fortnight takes place 3rd-18th September 2011, highlighting the wealth of Scottish food and drink on offer to consumers. It encourages the food industry- from restaurants to retailers and caterers- to source and champion the country’s quality produce. The aim of the Fortnight is to encourage consumers to discover, buy and enjoy the food and drink produced on their doorstep, building Scotland’s reputation as a ‘Land of Food and Drink’.
This Fortnight is the most successful to date, with more than 200 events taking place across the country. Participants range from multiple and smaller retailers including independent delicatessens and farm shops, food festivals, Farmers’ Markets, food groups and restaurants who are celebrating the Fortnight with a range of activities from in-store tastings to special events and menus.
There are countless ways to support the Fortnight and it is an excellent promotional tool to be exploited. Participation can be tailored entirely to the needs and activities of individual businesses, including highlighting the local produce used, running special events or promotions.
Events can be registered direct to the website www.scottishfoodanddrinkfortnight.co.uk for a free listing and a range of downloadable materials are available free of charge. The logo can be provided on request.
The Fortnight is being promoted through partner activity with leading Scottish brands using on pack promotion, traditional PR in print, radio and online, as well as social media using Eat Scottish on facebook www.facebook.com/eatscottish and @ScotFoodFort on twitter.
Scotland Food & Drink are managing the Fortnight for the third consecutive year. Contact Sophie Fraser on 0131 3350952 or email email@example.com for more information and to discuss ways in which you can use the Fortnight to benefit your business.