New rules on mandatory Country of Origin Labelling (COOL) have been voted through by MEPs this week, following seven years of lobbying. Mandatory labelling has been extended to include fresh meat from pigs, sheep, goats and poultry. This will allow consumers to make more informed choices about their fresh meat purchases. We will have to wait a further two years for feasibility studies to be completed on mandatory COOL for processed products, and three years for studies on milk, milk used as an ingredient, unprocessed foods and ingredients representing more than 50% of a food. This is obviously disappointing, but is certainly a step in the right direction. This vote by MEPs will be rubberstamped by the Euro Council within four months, and the new legislation is likely to come into force in 2015.